Not The Whole Crew But A Few Key Faces

I’m Ty Case-Hefazi, Founder & CXO of Apex Operations Consulting, helping businesses and individuals — from entrepreneurs and startups to growing teams — streamline operations, optimize workflows, and scale sustainably, while bringing that same clarity and structure to homes through organization and decluttering solutions.

With over 25 years of cross-functional experience in sales, operations, and leadership, I bring a highly intuitive approach to identifying inefficiencies, aligning strategy with execution, and building systems that empower teams — and individuals — to perform at their best.

I’ve worked with organizations of all sizes—from Fortune 500 brands to early-stage startups—leading CRM implementations, restructuring teams, and driving measurable improvements in efficiency, client satisfaction, and revenue growth.

A love of organization has been part of my life since childhood, and I’ve carried that passion forward to create functional, efficient systems that help both businesses and homes run better. 

At Apex, I focus on delivering practical, actionable solutions that create lasting impact — without disrupting the flow of life or work.

Outside of work, I enjoy travel, camping, boating, and spending time with my husband and our dog, Marv.

Servers. Software. Spreadsheets. If it crashes, lags, or won’t connect, he’s already troubleshooting it. 

With a background in IT support and systems management, Eric specializes in keeping technology running smoothly so teams can stay focused on the work that matters.

 From optimizing workflows in the cloud to managing complex integrations, he ensures that operations run seamlessly behind the scenes.

He also hates taking pictures—so in honor of his request, we respected his idea (hence the photo of him holding up his hand instead).

When he’s not solving technical challenges, he’s usually surfing or gaming.

Elliott Case is a communications and digital marketing professional specializing in brand strategy and social media marketing. 

With a B.A. in Communications and Digital Journalism from Marymount Manhattan College in New York City, Elliott brings both academic insight and real-world experience to the ever-evolving digital landscape.

Currently working in public relations and social media management, Elliott collaborates daily with entrepreneurs, small business owners, influencers, and companies seeking to elevate their online presence. 

She has worked closely with industry leaders who have scaled businesses from the ground up—experience that has sharpened her instincts for what drives engagement and builds lasting brand value.

A proud member of Gen Z, Elliott challenges the typical narrative. While others scroll aimlessly, she studies platforms like Instagram with a strategic eye—tracking trends, decoding algorithm shifts, and leveraging best-in-class tactics used by today’s top-performing brands.

Whether you're looking for a hands-on strategist, a sharp consultation, or a standout business bio, Elliott delivers with clarity, creativity, and results.

https://www.elliottlaurencase.com